This privacy policy statement is designed to inform you of how GemsNY collects and uses the information about you. GemsNY periodically makes changes to this statement and we encourage you to periodically review this page to view updates on how we are protecting your privacy rights. Whenever, GemsNY makes changes to this statement, you will see the word "Updated" on the bottom of this statement with the date the update was done. If you have any concerns regarding this statement please do not hesitate to contact us at info@gemsny.com or (888) 436-7692.

We don't collect personally identifiable information on consumers who are simply browsing our website with or without telling us about it. Personally identifiable information means any information that can be used to identify an individual. Such information includes, but is not limited to, first and last name, home, phone number, credit card information, billing address etc. However, when you provide us your personally identifiable information you are giving the consent to the collection, use and disclosure of that information in the manner described in this privacy statement. At the same time, please be aware that GemsNY doesn't sell or rent your personally identifiable information to any third party, unless you give us the permission to do so.

If you provide GemsNY with personally identifiable information, this information may be used to provide you information regarding products and services. For example, we may email you about our latest sales in diamonds or mail you our new products catalog. Also we may use your information to better our website and to customize our site's content to further improve our display of items to better meet your needs.

Also, if you contact us through email or phone call, we may use your personal identifiable information to assist you with any additional information that we believe may be beneficial or interesting to you.

Furthermore, if you place an order with GemsNY, your information will be used to confirm your order, to prevent and detect fraud, provide you other administrative information regarding your order and provide you with any other information that we believe may be beneficial or interesting to you.

If you would like to stop receiving messages or other forms of communications from GemsNY you may elect to opt-out of receiving such communications; please see the "Choice/Opt-Out" section for more details.

We may disclose or collect any information, including your personally identifiable information, which we believe is necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may share this information with authorities or to prevent or take action against illegal activities, suspected fraud or as otherwise required by law. We may also use your information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

When you use our "Contact Us" form to send us a message, we ask for your contact information such as your name and email address. This information is stored in our database, and will be used to reply to your question or information request.

If you choose to use our referral service or wish list forwarding to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. GemsNY stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us to request that we remove this information from our database.

In case of any merger, sale of our company's assets or acquisition, as well as in the event of insolvency, bankruptcy or receivership, your personal identifiable information would be transferred as one of our business assets of the company.

Every time a customer logs on to our website, we collect their IP Address, among other things, to help diagnose any problems with our servers, administer or to analyze trends, gather demographic information for use, and to track the date and durations of each session within our Web Site. We may also use your IP address for credit fraud protection and risk reduction.

If any changes are made to the way in which we use customer information, they will be reflected in this policy. If we make material changes to this policy, we will notify you here or by email.

This site may contain links to other sites. GemsNY is not responsible for the privacy practices or the content of such Web sites.

We use "Cookies", which are small pieces of information that are stored on your computer's hard drive, for internal purposes in order to enhance our consumers experience with our website. In detail, some of the things we use the "cookies" for are to: analyze the web page flow, deliver a more personalized shopping experience, track visits from our partners and affiliates and to allow the use of our shopping cart. Without cookies you will not be able to utilize the shopping cart option and will not be able to place an order online. If you choose to turn off the use of "cookies" wizard on your computer, you will have to either email us at info@gemsny.com or call us at (888) 436-7692 to place an order.

GemsNY will never, knowingly, collect personal information on children under the age of 13. If, by mistake, we happen to have collected personal identifiable information from a child who is under the age of 13, we will immediately discard that information from our systems.

We provide links to numerous third party websites on our site. GemsNY has no control over these Web Sites and information they collect on visitors who have been directed from our site to theirs will not be covered under this privacy policy. It is advised to visit these sites privacy policies individually for further information on their handling of personal information.

GemsNY makes all efforts to protect personal identifiable information that you share with us. We utilize a combination of security technologies, procedures and organizational measures to help protect your personally identifiable information from unauthorized access, use or disclosure. For example, very few accesses are given to the computer servers which store personally identifiable information. Also, we use Secure Sockets Layer (SSL) encryption technology to transfer sensitive personal information (for example, credit card information).

If your personal information has changed from what has been provided to GemsNY and you would like us to revise it, please contact us at info@gemsny.com or call (888) 436-7692.

If you no longer wish to receive any forms of advertisement or any other method of communication from us, please contact us at info@gemsny.com or call (888) 436-7692.

By using our website, it will be understood that you have read this privacy policy and approve of it. This is the latest version of our privacy policy and supersedes any previous versions. We encourage you to periodically to review this privacy policy to stay informed of any changes have occurred. Best way to check of any changes is to check at the bottom of this statement the updated date. If the date has changed, than there has been a revision and if not than there is none.

All questions and comments are welcome. If you have a question or a comment please contact us through email at info@gemsny.com or by phone at (888) 436-7692.