Why GemsNY ?
Shop with confidence
We are recognized for quality, price, and service - but don't take it from us, see what people like you have to say about GemsNY
We've earned high marks from our customers, not just for the quality and price of our products, but for the service they didn't expect. That's because we
take the view that we aren't an anonymous online retailer; we are your personal jeweler. The #1 quality people look for in highly considered purchases is
trust - that's why we make integrity our #1 product, offering no-hassle 30-day returns and a 1-year warranty on our jewelry . And above all we welcome feedback - it maintains our high standards and helps new customers learn what they can expect and why they can trust us with
their special occasions.
We are a Better Business Bureau ("BBB") accredited business, having achieved it's highest A+ rating. In addition, we've consistently received high ratings
on sites such as Yelp, Shopper Approved, and SiteJabber:
If you aren't satisfied, return the item and you pay nothing.
We recognize that purchasing expensive gemstones and jewelry online can be nerve-racking - but it doesn't have to be. Our mission is to provide you with
what you are looking for - but in the case that you aren't satisfied, you shouldn't bear any cost. That's why we provide:
The best selection of color gemstones in the market
9,000+ color gemstones are currently on display on our site in a single, easy-to-browse location. And, unlike other websites or jewelers, we own that
entire inventory. No jeweler can boast the same, online or off.
And note, that's what's on our site, our actual inventory is even deeper (it's hard to put everything up!) so if you don't see what you are looking for
online, please contact us - it's extremely rare that we don't have what a client wants.
Made-to-order jewelry you can customize
All of our jewelry is handcrafted from scratch only after you place your order
We can't accept that customers should have take it or leave it options when it comes to luxury items. That's why we give you the ability to select the
perfect gemstone and set it in the setting that speaks to you - we call this our "Make Your Own" option because there are no compromises when it comes to
the perfect ring, pendant, earrings, or bracelet. Even with our vast collection of settings, we offer you the option to further customize it if you see any
detail you'd like to change. You can send us a photo of a design or even a sketch through our Custom Jewelry process and our custom design team will work to bring it to life.
Or browse our curated collection of preset items where our gemologist and designers have hand selected combinations of gems and settings for you.
We stand behind our products
We only sell certified gemstones - no exceptions
All of our gems are 100% natural - we do not carry lab-created or synthetic gemstones. As such, all of our gemstones are accompanied with a certificate of
authenticity so you know you are getting exactly what you expect. In addition to our own certificates, most of our inventory is certified by distinguished,
independent gemstone laboratories such as GIA, UGL, and/or AGL - these laboratories tests each gemstone thoroughly and then create a customized grading
report with the results. All certificates are viewable right here on our site.
All of our jewelry comes with a free appraisal
All our jewelry products come with free detailed appraisals. These are especially important in the jewelry buying process for insurance purposes. Rest
assured our appraisals exceed the standards required by all major jewelry insurance companies.
One-Year Manufacturing Warranty on Jewelry
We back the quality and workmanship of our jewelry. If any defects in quality or workmanship, except for normal wear and tear, come to light within one (1)
year of your purchase, we will repair your jewelry item free of charge (simply ship us back the item and we'll take it from there). Please note, this
warranty is void if there is any work done on the jewelry piece by a third-party (e.g. resizing, cleaning, etc.). Please note the warranty does not cover
lost or damaged gemstones. We recommend insuring your jewelry items for further protection.
For your peace of mind, we provide you the added protection of laser inscription for each gemstone priced at $5,000 or more. This inscription works as a
unique identifier. If your gemstone ever leaves your possession (e.g. cleaning or resizing) you can easily confirm your gemstone hasn't been switched. It's
an unfortunate fact that this is necessary - we know because we've had customers thank us for inscribing their stone after some unfortunate incidents with
jewelers pulling the switcheroo.
There is a $35 fee to inscribe gemstones under $5,000. Please note, this fee covers the cost of laser inscribing the unique identifier onto the girdle of
the gemstone, but does not cover the cost of updating any certificate with the laser inscribed unique identifier. If you would like the certificate to be
updated, it carries an additional charge of $100 (total of $135). Please note, adding a unique identifier is currently only available for GIA or UGL
certificates. The laser inscription process requires up to 5 business days and if applicable, GIA or UGL requires an additional 10-30 business days to
update their certificate (they do this themselves once the inscription is set and they have the stone in hand to re-evaluate it).
Please note, we aren't looking to up-sell laser inscriptions. We'd love to offer laser inscription on all gemstones, but it carries a cost that would be
relatively significant below the $5,000 threshold. Instead, we decided to keep our prices low and let the customer elect whether they want this option.
Direct-to-consumer wholesale prices
A direct-to-consumer retail channel that eliminates the costly overhead of traditional brick and mortar retail models
GemsNY.com is the online extension of our 25+ year old wholesale gemstones business. GemsNY.com enables us to reach end-customers directly without the
costly overhead of traditional retailers, allowing us to sell to you while maintaining our wholesale prices, which are dramatically lower than those of
retail jewelers - up to 60-70% off. See for yourself - in addition to quoting our price, our site shows you the retail value our stones appraise for, so
you can see what you are saving by going direct online.
We source our stones directly eliminating middleman mark-ups
Despite being situated in New York's Diamond/Jewelry District where brokers come from around the world to sell gemstones, we pack our bags and go direct to
the source. Our gemologists are also our buyers, traveling to as far as India, Sri Lanka and Thailand to directly source our gemstones - that's why we own
our entire inventory.
Jewelry handcrafted in New York's Diamond District
In our mind, going direct doesn't mean going 'offshore' - it means going direct to the best source.
That's why we're still based on
in midtown Manhattan in New York City's Diamond District - a place people travel to from around the country and world when looking for the best selection
and price. Despite being on the internet, we pride ourselves on the fact that we are bringing the Jewelry District to you - all of our jewelry is
made-to-order and handcrafted in New York City's Diamond District.
Unlike most internet retailers, our customers can visit our headquarters in New York for a one-on-one consultation with a gemologist, allowing you to
view our products before purchase
Consultations are by appointment only - please call us at 1-888-436-7692 or email firstname.lastname@example.org to schedule. Please note:
- We only consult on items over $750
- A maximum of 2 adults will be allowed
- No children please (gemstones look too much like candy!)
We are located at:
20 West 47th St, Suite 606, New York, NY 10036
We offer a 6-month interest-free payment plan for all color gemstone jewelry and loose color gemstone products over $750.
50% collected at purchase and the rest is spread across 3 installments due every 2 months (paid off in 6 months with no interest charged). Payments schedule can be viewed on the detail page of any loose color
gemstone or color gemstone jewelry product.
This isn't just jewelry, it's an occasion to remember
We offer free engraving on all jewelry products so that it's truly yours.
Every order comes in a distinctly beautiful box creating that moment where you each hold your breath before you open it
We know that jewelry is often a gift and we make sure that we send it to you in a box that is ready to make the moment
Your privacy is important to us and we use the latest encryption technology to protect your online purchases, ensuring that your personal and financial
information remain secure.
No Sales Tax
No sales tax on GemsNY products shipped outside New York State.