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The GemsNY Difference

Why GemsNY ?

Shop with confidence

We are recognized for quality, price, and service - but don't take it from us, see what people like you have to say about GemsNY

We've earned high marks from our customers, not just for the quality and price of our products, but for the service they didn't expect. That's because we take the view that we aren't an anonymous online retailer; we are your personal jeweler. The #1 quality people look for in highly considered purchases is trust - that's why we make integrity our #1 product, offering no-hassle 30-day returns and a 1-year warranty on our jewelry . And above all we welcome feedback - it maintains our high standards and helps new customers learn what they can expect and why they can trust us with their special occasions.

We are a Better Business Bureau ("BBB") accredited business, having achieved it's highest A+ rating. In addition, we've consistently received high ratings on sites such as Yelp, Shopper Approved, and SiteJabber:

  • BBB accreditation
  • GemsNY
  • GemsNY Reviews - SiteJabber

Risk-free shopping

If you aren't satisfied, return the item and you pay nothing.

We recognize that purchasing expensive gemstones and jewelry online can be nerve-racking - but it doesn't have to be. Our mission is to provide you with what you are looking for - but in the case that you aren't satisfied, you shouldn't bear any cost. That's why we provide:

The best selection of color gemstones in the market

9,000+ color gemstones are currently on display on our site in a single, easy-to-browse location. And, unlike other websites or jewelers, we own that entire inventory. No jeweler can boast the same, online or off.

And note, that's what's on our site, our actual inventory is even deeper (it's hard to put everything up!) so if you don't see what you are looking for online, please contact us - it's extremely rare that we don't have what a client wants.

Made-to-order jewelry you can customize

All of our jewelry is handcrafted from scratch only after you place your order

We can't accept that customers should have take it or leave it options when it comes to luxury items. That's why we give you the ability to select the perfect gemstone and set it in the setting that speaks to you - we call this our "Make Your Own" option because there are no compromises when it comes to the perfect ring, pendant, earrings, or bracelet. Even with our vast collection of settings, we offer you the option to further customize it if you see any detail you'd like to change. You can send us a photo of a design or even a sketch through our Custom Jewelry process and our custom design team will work to bring it to life.

Or browse our curated collection of preset items where our gemologist and designers have hand selected combinations of gems and settings for you.

We stand behind our products

We only sell certified gemstones - no exceptions

All of our gems are 100% natural - we do not carry lab-created or synthetic gemstones. As such, all of our gemstones are accompanied with a certificate of authenticity so you know you are getting exactly what you expect. In addition to our own certificates, most of our inventory is certified by distinguished, independent gemstone laboratories such as GIA and/or AGL - these laboratories tests each gemstone thoroughly and then create a customized grading report with the results. All certificates are viewable right here on our site.

All of our jewelry comes with a free appraisal

All our jewelry products come with free detailed appraisals. These are especially important in the jewelry buying process for insurance purposes. Rest assured our appraisals exceed the standards required by all major jewelry insurance companies.

One-Year Manufacturing Warranty on Jewelry

We back the quality and workmanship of our jewelry. If any defects in quality or workmanship, except for normal wear and tear, come to light within one (1) year of your purchase, we will repair your jewelry item free of charge (simply ship us back the item and we'll take it from there). Please note, this warranty is void if there is any work done on the jewelry piece by a third-party (e.g. resizing, cleaning, etc.). Please note the warranty does not cover lost or damaged gemstones. We recommend insuring your jewelry items for further protection.

Laser Inscription

For your peace of mind, we provide the complimentary option for you to add a laser inscription for each gemstone priced at $5,000 or more. This inscription works as a unique identifier. If your gemstone ever leaves your possession (e.g. cleaning or resizing) you can easily confirm your gemstone hasn't been switched. It's an unfortunate fact that this is necessary - we know because we've had customers thank us for inscribing their stone after some unfortunate incidents with jewelers pulling the switcheroo.

There is a $35 fee to inscribe gemstones under $5,000. Please note, this fee covers the cost of laser inscribing the unique identifier onto the girdle of the gemstone, but does not cover the cost of updating any certificate with the laser inscribed unique identifier. If you would like the certificate to be updated, it carries an additional charge of $100 (total of $135). Please note, adding a unique identifier is currently only available for GIA certificates. The laser inscription process requires up to 5 business days and if applicable, GIA requires an additional 10-30 business days to update their certificate (they do this themselves once the inscription is set and they have the stone in hand to re-evaluate it).

Please note, we aren't looking to up-sell laser inscriptions. We'd love to offer laser inscription on all gemstones, but it carries a cost that would be relatively significant below the $5,000 threshold. Instead, we decided to keep our prices low and let the customer elect whether they want this option.

Direct-to-consumer wholesale prices

A direct-to-consumer retail channel that eliminates the costly overhead of traditional brick and mortar retail models

GemsNY.com is the online extension of our 25+ year old wholesale gemstones business. GemsNY.com enables us to reach end-customers directly without the costly overhead of traditional retailers, allowing us to sell to you while maintaining our wholesale prices, which are dramatically lower than those of retail jewelers - up to 60-70% off. See for yourself - in addition to quoting our price, our site shows you the retail value our stones appraise for, so you can see what you are saving by going direct online.

We source our stones directly eliminating middleman mark-ups

Despite being situated in New York's Diamond/Jewelry District where brokers come from around the world to sell gemstones, we pack our bags and go direct to the source. Our gemologists are also our buyers, traveling to as far as India, Sri Lanka and Thailand to directly source our gemstones - that's why we own our entire inventory.

Jewelry handcrafted in New York's Diamond District

In our mind, going direct doesn't mean going 'offshore' - it means going direct to the best source.

That's why we're still based on 47th Street in midtown Manhattan in New York City's Diamond District - a place people travel to from around the country and world when looking for the best selection and price. Despite being on the internet, we pride ourselves on the fact that we are bringing the Jewelry District to you - all of our jewelry is made-to-order and handcrafted in New York City's Diamond District.

Unlike most internet retailers, our customers can visit our headquarters in New York for a one-on-one consultation with a gemologist, allowing you to view our products before purchase

Consultations are by appointment only - please call us at 1-888-436-7692 or email info@gemsny.com to schedule. Please note:

  • We only consult on items over $750
  • A maximum of 2 adults will be allowed
  • No children please (gemstones look too much like candy!)

We are located at: 20 West 47th St, Suite 606, New York, NY 10036

Interest-free financing

We offer a 6-month interest-free payment plan for all color gemstone jewelry and loose color gemstone products over $750.

50% collected at purchase and the rest is spread across 3 installments due every 2 months (paid off in 6 months with no interest charged). Payments schedule can be viewed on the detail page of any loose color gemstone or color gemstone jewelry product.

This isn't just jewelry, it's an occasion to remember

Free engraving

We offer free engraving on all jewelry products so that it's truly yours.

Every order comes in a distinctly beautiful box creating that moment where you each hold your breath before you open it

We know that jewelry is often a gift and we make sure that we send it to you in a box that is ready to make the moment

Secure shopping

Your privacy is important to us and we use the latest encryption technology to protect your online purchases, ensuring that your personal and financial information remain secure.

No Sales Tax

No sales tax on GemsNY products shipped outside New York State.

Based on 47th Street in Manhattan - All of our Jewelry is Handcrafted in New York City's Diamond District

Visit us in Person

Call or Email to make an Appointment for a One-on-One Consultation



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