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Cookie Policy

What Are Cookies?

As is common and acceptable practice with almost every professional websites, our site uses cookies. Cookies are small text files stored by the browser of your computer or mobile device to enhance your experience. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what's in your shopping cart. Cookies are non-executable files so they cannot install viruses and/or malware on your computer. This page describes what information cookies gather and why we use cookies. Please note, you can prevent cookies from being stored, but disabling cookies may downgrade or 'break' certain elements of not just ours, but many websites' functionality. As such, please read this entire policy before determining whether or not you'd like to disable cookies.

How We Use Cookies

  • Account Management: If you create an account with us, we use cookies for the management of the signup process and general administration. We use cookies when you are logged in so that you remain logged in, preventing your having to log in every time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in, however in some cases they may remain afterwards to remember your site preferences for when you log back in.
  • Enhanced Functionality: In order to provide you with the best experience on our site, we provide the functionality to set your preferences for how this site runs when you use it. We require cookies in order to remember such preferences and customize pages according to them.
  • Promotions: Cookies may be used to remember if you are already registered and whether to show certain notifications or provide specific offers or deals which might only be valid to subscribed or unsubscribed users, as the case may be.
  • Order Processing: Our site offers e-commerce or payment facilities and some cookies are essential to ensuring that your order is remembered between pages so we can properly process it.
  • Interacting With Us Through Our Site: When you submit data through a form, cookies may be used to remember your user details for the future.
  • Split Testing: From time to time we test new features and make subtle changes to the way that the site is delivered amongst users. While testing such features, these cookies are used to ensure that you receive a consistent experience while on our site, even during subsequent visits.
  • Monitoring our Effectiveness: As we sell products it's important for us to understand how the visitors to our site actually make a purchase. This is important to you as it means that we can make business decisions that allow us to optimize our advertising and product costs to ensure the best possible price for you.

Third Party Cookies

In some instances we use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through our site and their purpose:

  • Third Party Analytics: This site uses third party analytics, such as Google Analytics (one of the most widespread and trusted analytics solution on the web), to help us to understand how our users use the site and ways that we can improve the content and design of our site to improve their experience and yours. These cookies may track things such as how long you spend on the site and the pages that you visit which helps us to understand how we can improve the site for you. For more information on Google Analytics cookies, see the official Google Analytics page.
  • Advertising: The Google AdSense service we use to serve advertising uses a cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. For more information on Google AdSense, see the official Google Advertising privacy & terms. We also use different advertising and digital media networks, such as AdWords, to bring our product to you and we use remarketing cookies to serve you relevant ads across the web. These services connect user activity on www.gemsny.com to their respective ad network and help serve more targeted ads across the web. We may also use advertisements to offset the costs of running our site. The site may use behavioral advertising cookies which are designed to ensure that you are provided with the most relevant advertisements where possible by anonymously tracking your interests and presenting similar things that may be of interest.
  • Affiliate Marketing: Several partners advertise on our behalf and affiliate tracking cookies allow us to see if our customers have come to the site through one of those partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any reward that they may provide you for making a purchase.
  • Social Media: We use social media buttons and/or plugins on this site that allow you to connect with your social network(s) in various ways. These social networks include Facebook, Twitter, Pinterest, YouTube and Google+. These sites will use cookies to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies. In some cases we may provide you with custom content based on what you tell us about yourself either directly or indirectly by linking a social media account. These types of cookies simply allow us to provide you with content that we feel may be of interest to you.

Disabling Cookies

It is not possible to disable cookies and still retain all the functionalities of the website. Therefore, please be aware that by disabling cookies, you will disable the functionality and features of our site needed to enhance your experience. Also know that disabling cookies will affect the functionality of not just our site, but many other websites that you visit. Therefore, if you are uncertain as to whether or not you need them and in case they are required in providing a service that you use, it is recommended that you allow cookies. However, you can disable cookies by adjusting the settings on your browser (see your browser's help feature for instructions specific to your browser).

More Information

Hopefully this has been helpful in explaining what cookies are, how we use them, and most importantly, why we use them. As previously mentioned, if you are uncertain as to whether you need any of the functionality served via cookies, it's safer to leave cookies enabled in the case it does interact with one of the features you use on our site. For more general information on cookies, see the Wikipedia article on HTTP Cookies. If you'd like more information relating to GemsNY's Cookie Policy, please contact us through email at info@gemsny.com

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